I am a Financial Advisor in a large wirehouse firm in Arizona. I have been with the same firm for 14 years. At one time my partnership with my Father was managing just over $100 million in client money and we were producing over $1,000,000 in gross commissions.
Over the last few years, a lot of my father's clients have passed away. Along with the huge correction in the market, our business has been in a steady decline. This year we will finish with approximately 320,000 in gross commissions and $67 million in assets under management.
My father is retiring at the end of the year after 35 years at the same firm. Now that I am alone in the practice and call my own shots, I am planning a rebound. Like the title of this blog, I plan to rise to prominence again.
Currently I am searching for a coach to help me with my marketing plan. I have interviewed three of them over the phone and I think I am going to go with Steve Moeller from American Business Visions. He wrote a book around 10 years ago called Effortless Marketing that discusses his method of niche marketing. I really enjoyed the book and have tried to implement some of his strategies into my practice. Recently he has developed a strategy to work with Trust and Estate Planning Attorneys as collaborative partners. I have seen a little of the material and I think it may work.
I am going to keep a running journal of my efforts over the next year so I can keep myself on plan and also so my coach can keep up with me in between phone calls.
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